We protect your business

With oneIDentity+, you can do much more than just improve product and brand protection for your products, components and equipment.

Customer feedback

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References

Statements from members of the MAPP initiative

Many oneIDentity+ customers are also members of the MAPP initiative (“Manufacturers against Product Piracy”). As part of a joint communication campaign, well-known automotive suppliers are declaring war on product counterfeiters. Product piracy damages the brand image, leads to sales losses and endangers the end consumer. Under the slogan “We protect your business”, dealers, workshops, customs and end customers are to be made aware not to fall for counterfeit car spare parts. To learn more about the MAPP initiative, visit www.mapp-code.com.

“Product and brand protection is of utmost importance to us as a supplier of branded spare parts. The measures surrounding the MAPP code represent the greatest possible security for our product portfolio. The mere fact that well-known automotive suppliers have joined forces underlines the relevance of this initiative. As strong partners, we are thus forming a common front in the fight against piracy.”


Peter Wagner

Vice President Independent Aftermarket at Continental

“GKN is committed to fighting piracy and protecting the interests of the independent automotive aftermarket. For this purpose, we primarily use MAPP codes or oneIDentity+ for authentication (formerly TecIdentify). This means that all players in the aftermarket, i.e. dealers and workshops as well as authorities and end consumers, can now convince themselves of the authenticity of GKN products within seconds. In any case, we vouch 100% for the quality of spare parts supplied to our global distributors. Our top priority is to protect customers, mechanics, motorists and all other road users from potential dangers posed by counterfeit products. Another advantage is that the track & trace functionality can be implemented comparatively inexpensively.”


Frank Huerter

Commercial Director Automotive Distribution at GKN

“With the MAPP code developed by CLEPA and our solution oneIDentity+, the cards are reshuffled in the fight against product piracy. All participants in the independent aftermarket, from retailers and workshops to government agencies and end customers, can now determine in seconds whether the parts are genuine. The MAPP initiative was created to increase public awareness of this opportunity. Because the more parts that are checked, the tighter the safety net becomes!”


Jürgen Buchert

Managing Director of TecAlliance

“We’re on board with protecting garages and drivers from counterfeit products. The MAPP initiative helps here with appropriate education.”


Manfred Baden

President Automotive Aftermarket at Bosch

“We focus on prevention when it comes to brand protection, emphasizing the highest level of security at a reasonable cost. The use of the oneIDentity+ industry solution and the support of the MAPP initiative are therefore a logical consequence for us, especially since we also see other possible areas of application.”


Dr. Uwe Hartmann

Head of Marketing Automotive Aftermarket at MANN-FILTER

“We want to set an example to counteract the uncertainty in the market caused by product and brand piracy and nip any attempt to bring dubious products into circulation in the bud. That is why we provide our product packaging, which contains proven Schaeffler quality, with a safety label. Furthermore, with additional measures and commitments in initiatives and associations, we ensure the greatest possible safety when purchasing as well as installing our products.”



Michael Söding



Member of the Executive Board Automotive Aftermarket – Schaeffler AG

“The MAPP initiative supports us in our efforts to Product and brand protection. The new individual packaging initiative is WABCO’s commitment to strengthen the independent replacement market while providing the highest level of safety and recognition of genuine WABCO parts.”



Philippe Colpron



Vice President Aftermarket at WABCO

“Our customers are our focus. We need to make sure they are using genuine parts and providing a safe product to their own customers. We have chosen the MAPP initiative to protect the automotive industry from counterfeit parts and components that do not meet the standard. For this reason, Federal-Mogul Motorparts product packaging is barcoded with MAPP. In this way, we help to combat product piracy and improve traffic safety. Thanks to MAPP, automotive suppliers and customers can be sure to use original parts. We are proud to be part of this initiative.”



Olivier Legrand



Vice President Aftermarket Europe, Federal-Mogul Motorparts

“For our original KOLBENSCHMIDT and PIERBURG brand spare parts and TRW Engine Parts, product and brand protection is of elementary importance. By combining the MAPP code with other tamper-proof features such as the Holospot/Priospot, we achieve a high standard of security and easy verifiability for our customers. The industry solution oneIDentity+ (formerly TecIdentify) is the logical implementation of the MAPP initiative. Here, we as automotive suppliers are forming a broad alliance against product piracy.”


Sascha Kueppers

VP Business Unit Harparts, MS Motorservice

“Product piracy is a global problem that threatens the fundamental values of the automotive industry or causes additional costs and safety risks for motorists. To protect the entire supply chain, we as an industry must therefore take united and immediate action. This includes illustrating the urgency of this problem to the authorities, supporting the development of further guidelines and jointly taking concrete measures to protect product integrity.

It is our job as the market leader in vehicle safety to educate the public about this situation. For example, we urge dealers, repair shops and consumers to use only products from major auto parts manufacturers that actively combat piracy.”


Neil Fryer

Global Vice President TRW Aftermarket

Success Stories

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